What this actually is
Two jobs live under one roof here. The first is making a video from nothing: you have an idea, a product or a service, and no footage. The second is editing: you have clips on your phone or a folder of raw files and no time or patience to cut them into something people will watch.
I do both. What matters more than which one you need is the first three seconds, because that is where people decide whether to keep watching. So the hook gets built first, from what is actually working in your world right now rather than from a guess. Everything after is craft.
The other thing worth saying plainly: you see the video before it exists. Every shot is laid out as a picture, start to finish, and you approve that board before anything is produced. Nobody should be surprised by their own video.
What I make
- Short vertical for TikTok, Reels and Shorts. The hook on screen, captions that keep people watching, cut to hold attention rather than to look busy.
- Promos and ads. Thirty to sixty seconds, your brand applied properly, voice and music, built to end on one clear action.
- Product and software demos. Screen recordings turned into something watchable, confusing parts cut, good parts slowed down.
- Edits of your own footage. You film it, I cut it. Talking heads tightened, dead air removed, captions burned in, colour and sound sorted.
- Long form. Explainers, walkthroughs and channel videos, structured so people stay past the first minute.
- Ads for brands. Short authentic style ads made for a product, delivered in the aspect ratios the platforms want, with hook variations so you can test.
Who it is for
- Businesses that need an ad and do not have an agency budget or an agency timeline.
- Creators with footage piling up and no editing hours left in the week.
- Local businesses who know they should be on video and have no idea where to start.
- Brands who want content made for them rather than paying for somebody's audience.
What you get
- A hook and a script written for the platform it is going on, not one script squeezed onto four apps.
- A visual storyboard of every shot, approved by you before a single frame is produced.
- Voice, either your own recording cleaned up properly or a narrator. Muffled phone audio gets fixed, not shipped.
- Captions that are actually correct. Auto captions get checked by hand, because nobody trusts a video that spells its own words wrong.
- Music, cleared for commercial use only. No borrowed tracks that get your post muted or your account struck.
- The aspect ratios you need, so the same video works vertically and square without your logo getting cropped off.
- An agreed number of revision rounds, written down before we start so neither of us is guessing.
The honest ceiling
Working the way I work, with code and AI production rather than a full studio, I can get you to a strong eight out of ten. Clean, sharp, on brand, genuinely good. What that will not match is hand crafted cinema, the kind of motion design where a specialist spends two weeks on ten seconds.
If your job genuinely needs that, I will tell you on the call rather than take the money and deliver an eight. Most social and ad work does not need it.
What it costs
Video is quoted on the brief. I would rather give you a real number for your actual job than a headline figure that changes the moment we talk. Here is what genuinely moves the price, so you can see it coming:
- Length and how many cuts. A fifteen second vertical and a four minute explainer are different weeks of work.
- Whether footage already exists. Editing your clips costs less than creating every visual from nothing.
- Voice. Your own recording is cheapest. A narrator costs more.
- Hook variations. If you want three versions to test against each other, that is more work than one.
- Where it will run. A video posted organically and the same video running as a paid ad are priced differently, because paid usage rights are worth more to you and cost more to grant.
Every quote is fixed once the brief is agreed. If you want to change the brief halfway through, we talk about it before the work happens rather than after.
How it works
The brief
What the video is for, who is watching, where it is going, how long it needs to be, and what you want them to do at the end. Fifteen minutes of good answers here saves a week of revisions later.
Hook and script
I look at what is genuinely working in your space right now, build the hook from that rather than from instinct, then write the script around it. You read it before anything else happens.
The visual storyboard
Every shot laid out as a picture, start to finish, with the caption text, what is on screen and how it moves. This is a hard stop. Nothing is produced until you look at that board and say yes.
Production
The video gets built to the approved board. Voice cleaned and levelled, captions checked by hand, music sat under the words rather than over them, colour and pacing worked until it holds.
Checks before you see it
Every beat and transition gets checked frame by frame before it reaches you. Footage bright and readable, captions landing on the right words, the right call to action at the end.
Delivery
Final files in the formats you need, plus the aspect variations. Revisions inside the agreed rounds, each coming back as a new version rather than overwriting the last, so you can always go back.
Questions people actually ask
Do you make videos from scratch, or only edit mine?
Both. If you have footage, I cut it. If you have nothing but an idea, I build the whole thing including the visuals. If you are not sure which you need, that is the first question I will ask, and it usually answers itself in a minute.
What does a video cost?
It is quoted on the brief rather than from a price list, because length, whether footage exists, the voice, the number of hook variations and whether it will run as a paid ad all move the number. Tell me the job on a call and you will get one fixed price for it.
Do I need to be on camera?
No. A lot of what I make has no face in it at all: screen recordings, product shots, stock footage and text on screen, with a voice over the top. If you would rather be on camera, that works too and I will tell you how to film it on your phone.
What about music rights?
Only cleared music gets used. Licensed libraries, platform audio libraries, or music you supply and hold the rights to. I will not put a track on your video that gets the post muted or the account struck, even if it is the sound everybody else is using.
How many revisions do I get?
An agreed number, written into the brief before we start, normally one or two rounds. The storyboard approval step exists to catch the big changes before anything is made, when they are cheap rather than expensive.
Can you make ads for my brand or product?
Yes. Short authentic style ads made for your product, delivered in vertical, square and four by five, with hook variations so you can test which one works. If the video is going to run as a paid ad rather than an organic post, that is priced differently and agreed in writing up front.
Do you disclose when AI was used?
Yes, and I will make sure you do too. Where a platform requires a synthetic or altered content declaration on an upload, that box gets ticked. Getting that wrong can cost a channel its monetisation permanently, so it is not something I am willing to be casual about.
Will you invent results for the ad?
No. Claims in your video have to be things you can stand over. If you have real numbers we lead with them, because real numbers work better anyway. If you do not have them yet, we sell on the thing itself.
Tell me what you need made
Fifteen minutes on a call and you get a straight quote, a timeline, and an honest answer on whether video is the right spend right now.