What this actually is
SEO means making it easy for a search engine to find your site, understand what you do, and decide you are a good answer to what somebody just typed. That is the whole idea. Everything else is detail.
In practice it splits into two halves, and both matter.
The plumbing. Your site loads quickly, works properly on a phone, and has the technical bits Google expects: page titles that describe the page, a sitemap so nothing gets missed, structured data that tells Google you are a plumber covering Tallaght with these opening hours and these reviews, headings in a sensible order, and images with descriptions. None of it is visible to your customers. All of it changes how a search engine reads you.
The answers. Someone types "emergency electrician Dublin Sunday" or "wool blanket made in Ireland". If you have a page that genuinely answers that, you can be the result. If your whole site is one page that says "Quality Service Since 2009", there is nothing for Google to match against, no matter how good the plumbing is.
There is a third piece that matters enormously for local businesses and gets ignored: your Google Business Profile. That is the box with the map, the reviews and the phone number. For a trade or a local service, appearing in that map is often worth more than every other ranking combined, and it is one of the fastest things to fix.
Who it is for
- Local trades and services in Ireland and the UK who come up for their own name and nothing else.
- Online shops selling something people actually search for, where product pages could be earning traffic and are not.
- Anyone paying for ads and getting nothing for free, so the phone stops the day the budget stops.
- Businesses with a new site that looks great and is invisible, because nobody set up the basics.
- People who were sold SEO before and were never shown a single number they understood.
What is included
The SEO package is a one off piece of work on your site. Here is what is in it.
- Structured data so search engines know what kind of business you are, where you serve, and what you offer.
- Sitemap and crawl setup, so every page you want found is findable and nothing important is accidentally hidden.
- Google Business Profile claimed or created, filled in properly, with categories, service area, hours and photos.
- Page titles and descriptions written for every page, in plain language, aimed at what people actually type.
- Headings and internal links tidied so both people and search engines can follow the site.
- Image descriptions added, which helps search and helps anyone using a screen reader at the same time.
- Speed and mobile pass, because a slow page loses people before it can rank for anything.
- Google Search Console connected, plus a walkthrough of the two or three numbers actually worth checking.
Ongoing work, if you want it
SEO is not a switch. Once the foundation is right, the work becomes writing the pages that answer more searches, and keeping an eye on what starts moving. For store clients that runs as product page SEO plus a monthly guide or blog. For website clients, the monthly plan already covers keeping the site healthy and visible. Anything beyond that is quoted on how many pages a month you want.
What it costs
- SEO package, one off: +€150. Structured data, sitemap and Google Business Profile setup, added on top of any site build.
- SEO and blog content for stores: €120 a month. Product page SEO plus a monthly guide, so you show up for what you sell and not only for your name.
- Website monthly plans start at €39 a month and include hosting, updates, edits and keeping you visible on Google.
If your site was not built by me, I will look at it first and tell you honestly whether the €150 package is enough or whether the site itself is the problem. Sometimes the fastest route to being found is fixing a site that is fighting you, and I will say that even though it is the answer that sounds like I am upselling.
What I will not sell you
- A guaranteed number one position. Nobody controls that, and anyone promising it is either guessing or lying.
- Bought links, private blog networks, or anything else that risks your site to move a number for a month.
- Bulk generated articles nobody wants to read. They cost you trust and increasingly cost you rankings.
- A traffic figure invented before I have seen your site or your market.
How it works
Look at what is really there
Your site, your Google Business Profile, what you currently show up for, and what people in your area actually type. Real search data, not my opinion about what sounds sensible.
Fix the plumbing
Titles, structured data, sitemap, speed, mobile, headings, image descriptions. The unglamorous layer that quietly decides whether anything else can work.
Sort the map listing
Google Business Profile claimed, categories right, service area right, photos in, hours correct. For local businesses this is often where the first phone call comes from.
Write the pages that answer things
One clear page per real thing people search for, written like a person explaining it, not stuffed with the same phrase twelve times.
Connect the numbers
Search Console set up so you can see what you appear for, what gets clicked, and what is moving. If you cannot see it, you cannot judge whether it is working.
Keep going, or stop
Monthly work if you want it, and an honest conversation if it is not paying for itself. I would rather you stop paying me than keep paying for something that is not earning.
See it live
Questions people actually ask
How long before I see anything?
Can you guarantee I will be number one?
Do I really need a blog?
What about ChatGPT and AI answers, is SEO finished?
Is the €150 a monthly fee?
Do I have to keep paying forever?
I already pay for Google Ads. Does this replace that?
Let's see where you stand
Book a free call. I will look at your site and your Google listing before we speak, and tell you the honest first thing worth fixing, whether or not you hire me.