What this actually is
Accessibility means your website can be used by people who do not browse the way a designer imagines. That includes blind people using screen readers, but it is much wider than that, and the wider part is where most businesses are quietly losing customers.
Think of the people who cannot use your site properly today. Someone with arthritis who cannot hit a tiny button. Someone with dyslexia facing a wall of pale grey text on white. A man in his seventies who has zoomed his phone to 200 percent and now your menu covers the screen. A woman filling in your contact form with a broken mouse, keyboard only, who cannot reach the send button. None of them will email to complain. They leave, and you never know they were there.
The fixes are usually undramatic: real text instead of text baked into an image, enough contrast to read, buttons big enough to hit, forms with proper labels, error messages that say what went wrong, a page that still makes sense when you press Tab instead of clicking, and headings in an order that means something. Done at build time this costs almost nothing extra. Bolted on two years later it is a rebuild.
There is a recognised standard behind all of it, WCAG, usually aimed at level AA and referenced in Europe by EN 301 549. I use it as the checklist, not as a badge to wave at you.
Who it is for
- Shops selling to consumers, where a checkout that a screen reader cannot complete is a sale that simply does not happen.
- Public bodies, charities and nonprofits, who usually have both an obligation and an audience that genuinely needs it.
- Businesses serving older customers, where zoom, contrast and text size decide whether the phone rings.
- Anyone told their site is hard to read, cluttered, or awkward on a phone. That is usually an accessibility problem wearing a design costume.
What is included
- Contrast and readable text, checked against the standard rather than judged by eye, at real sizes on real screens.
- Keyboard navigation, so the whole site can be used without a mouse, with a visible focus outline showing where you are.
- Screen reader support, proper labels, alt text that describes the point of the image, and headings in a logical order.
- Forms that behave, labels attached to fields, errors explained in words, and nothing that depends on colour alone to tell you something is wrong.
- Zoom and text resizing that does not break the layout at 200 percent.
- Reduced motion respected, so animation calms down for people who get dizzy or distracted by it.
- Options where they help, such as dark and light modes, a dyslexia friendly font, or a calmer reading view.
- Tested by hand, keyboard only and with a real screen reader, on top of the automated scan.
On a site I build, this is simply how I build. It is part of the job, not a separate line item.
The legal side, briefly and honestly
Rules exist and they are tightening. The European Accessibility Act, Directive (EU) 2019/882, applies from 28 June 2025 and covers a defined list of products and services sold to consumers in the EU, including e-commerce, consumer banking and e-books. Ireland transposed it in 2023. Public sector bodies have been covered for years by the Web Accessibility Directive, and the UK has its own regime under the Equality Act. There are exemptions, including one for very small businesses providing services, and the definitions matter more than the headlines do.
I am a website builder, not a solicitor, and none of this is legal advice. If your obligations are the reason you are here, talk to a legal professional about your specific situation. What I can do is build or fix the site so it meets the recognised standard, and tell you plainly what is currently failing.
What it costs
I have no published accessibility price, and I would rather explain that than print a number I would have to change once I see your site.
- On a new build with me: it is included. Contrast, keyboard use, labels and alt text are part of how the site gets made, at every tier.
- On a site you already have: I look first, free. A five page local business site and a two hundred page shop with a custom checkout are different jobs, and quoting either without looking would be dishonest.
- Then you get a fixed price in writing, split into what is failing badly, what is worth fixing next, and what is polish. You can take the first part only.
You get the review itself in plain English either way, listing what is broken and who it affects, whether or not you hire me to fix it.
How it works
Review
An automated scan for the obvious, then the part that matters: your site with the keyboard only, then with a screen reader, with contrast and zoom checked by hand.
A report you can read
No jargon dump. What is broken, who it locks out, and how serious it is, ordered by what is costing you customers today.
Fix in priority order
Blockers first, the things that stop somebody completing a purchase or sending an enquiry. Then readability. Then polish.
Re-test the same way
Keyboard, screen reader, contrast and zoom on the fixed site. A tool reporting zero errors is not proof.
Keep it that way
Sites drift as pages get added. If I run your monthly, accessibility gets checked with it, so it does not quietly rot after launch.
See it live
Two demos, both real. Try them with the keyboard. Press Tab and watch where the focus goes.
Questions people actually ask
Will this make my site look boring?
Does the law apply to my business?
Can I just install one of those accessibility widgets?
How do you test it?
Can you fix my existing site, or does it need rebuilding?
What is WCAG, in plain English?
Let's check your site
Book a free call. I will run the keyboard and screen reader pass on your site beforehand and tell you what is actually blocking people, whether you hire me or not.